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Consumer Psychology in the Digital Era - 2024
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Consumer Psychology in a digital era - 2024 Module Outline
Pre-course materials
Session 1: Course introduction and basic concepts
Session 1 - Slides
Session 2: The consumer decision-making process in context
Session 2 - Slides
Session 3: Case study
Case study - Anki Luxe Leathers
Questions file
Response file
Session 4: Attitude formation and change
Session 4 - Slides
Quiz 1
Session 5: Internal influences in consumer behavior
Session 5 - Slides
Session 6: External influences in consumer behavior
Session 6 - Slides
Session 7: Contemporary issues in consumer behaviour and psychology
Quiz 2
Session 7 - Slides
Session 8: Wrap up and guidance on the final assignment
Assessments
Assignments
Pre-course Individual Assignment - 1 November 2024
Team Assignment - 13 November 2024
Individual Assignment - 6 January 2025
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Consumer Psychology in the Digital Era - 2024